Follow-Up! – Let’s face it, what’s the point of even participating if you are not following up with all those shiny new contacts you’ve made? If you haven’t already, be sure to reach out to your new contacts with a quick email or phone call.
Organize – Once you have all your leads gathered, add them to your CRM or another database. This will help you and other members of your team know where the lead came from and remember where the connection occurred
Connect – Help foster your new relationships by connecting on LinkedIn. The interaction will demonstrate effort and care on you and your companies part.
Get and Give Feedback– The key to improving the trade show experience is to get feedback from those connections, and other people that may have visited the booth. Likewise, give your feedback to others that may be looking for it.
Revisit Your Goals – It’s important to measure the ROI of any business activity. Trade shows are no different. Did you reach your lead goals? Did you connect with the people you wanted to connect with? Did you come away with the takeaways you expected? These are just some of the questions you should be asking yourself at the end of the show.