Getting Your Customer to Focus on Service and Quality Over Price

I believe it was Benjamin Franklin that said, “The bitterness of poor quality remains long after the sweetness of a low price is forgotten.” I’m sure you have been able to relate to that adage at one time or another, especially in this age of wanting to get the best deal, in the shortest amount of time, with the least amount of work involved.

When working with your customer to find the best options and pricing, it is your responsibility to know and thoroughly explain exactly what you are quoting. It’s not just pallet rack or wire decking. It’s the value behind the products that really make the difference. You might not be offering your customer the “cheapest” option, but it’s about more than price at WPRP. We take our customer service to the next level, and that is a benefit that you as a dealer can pass along to your customer. Here are just a few examples of how our customer service helps you to better serve your customers:

•  Same day quotes, or less than 24 hr quote turn around.
•  You always speak to a live pallet rack specialist during regular business hours. Our goal is to help you, so we are here when you call.
•  Our technology supports email order acknowledgement all the way through to shipping and delivery.
•  We offer project management, working with multiple vendors to coordinate shipments, installation and follow up.
•  Our knowledgable pallet rack team has a combined 40 years in the industry and can answer your questions and solve problems quickly.
•  WPRP has an extensive resource base that affords us the ability to get you the products that your customers need.
•  Our website offers many services such as the dealer tools page and pallet rack identifier. We have extensive product literature, blogs, as well as our popular video miniseries, “Would You Like Fries With That” that gives you 60 seconds of great advice and useful information on a number of topics.

Along with exemplary service, our quality standards are something that you can have confidence in. All of our products are manufactured within the borders of the United States. You may find that you can offer your customer a more cost effective option from overseas, but those products are not RMI certified and can be a liability.

At WPRP, Our Goal is to Help You become a top notch pallet rack distributor that your customers can trust, offering high quality pallet racking and excellent customer service.